Redbox Digital is a full service digital agency delivering Magento Enterprise projects for big name clients. As chief technology officer I handle the companies ongoing investment in technology
from overall strategy and direction to details in implementation. This role encompasses a number of the areas I have previously worked in spanning skill
drawn from my experience as lead architect/developer on projects through to being involved in client consultation and driving pitches as well as development
team management and ensuring high standards.
In my time at Redbox I have worked on a number of projects. As lead developer I have seen projects through from start to end, including the award winning
Paperchase site and
Studio Moderna's omini-channel
e-commerce platform. It has been great to work with big name brands such as
Screwfix Germany and Heals building and supporting the systems they require to continue their
ventures in to digital. The many tasks involved in supporting all of Redbox's client's sites has seen me heavily involved in dev-ops work, using my experience and
development skills in tandem to trouble shoot and constantly improve on the service offered. This includes setting up a dedicated off-shore dev-ops team
to deal with the day to day running of sites and provisioning for new projects.
Overseeing a team of twenty developers across six locations globally has been a great challenge and one that I have learned a lot from. In my time here I have
instilled an ethic of higher code quality, introducing standards for dev workflow and release management. By keeping to simple principles of "design generic, build
once and always reuse where possible", I've been able to distribute dev work across small teams to build up an ever evolving suite of modular code.
My most recent challenge at Redbox was building up our Magento2 capabilities; taking part in the M2 beta scheme and getting started on client projects with the new platform.
This brought a fresh approach to delivering e-commerce and another chance to up my skills on the latest web technologies. It was great to see our first M2 offering go live with Sun and Sands Sports
and to be involved in the Magento2 product's early adoption in the industry.
Being involved in each aspect of running the technology behind an award winning agency keeps you on the go at all times. My delegation skills have been aided by the
trust I am able to put in a great team. I am keen on documentation and ensuring that the company as a whole has visibility of what the dev team is achieving and how.
I pride myself on being able to communicate even the most technical of subjects to the rest of the company as well as clients and partners.
Lewis Ecommerce is a middle size agency providing Magento builds for their clients. I was contracted in to the company on a four month contract.
My main project during this time was the build and launch of www.okapi.com for a South African
fashion brand. I saw the project through from concept to release including the build of their South African payment gateway integration; numerous
front and back-end customisations to fit the client brief and also the server setup and successful release of the site.
Whilst at Lewis I introduced Git source control and workflows to the development team; transitioning all of their projects to Github and standardising
the release processes. This was borne of the numerous maintenance tasks I was given to straighten out existing site builds that had gone awry with previous
developers. Other projects I made contributions to include www.ottolenghi.co.uk and
www.newandlingwood.com. I also setup and configured
Jira to consolidate their project tracking and add structure and workflows to the
day to day running of projects.
I am very proud of my work at Lewis, especially the Okapi site which was featured in the Financial Times recently. I am confident that in my short time
here I have improved overall working practice as well as produce a full site build; turned around a number of projects that had fallen in to disrepair
and brought in processes to prevent a similar situation arising on my departure.
2010 - 2013
I started at Kurt Geiger as part of a development team of three brought in to take their bespoke agency built website in-house.
This project was very successful and lead to significant cost savings and numerous improvements to the site at the time.
Following on from this my next task was to move the website on to the Magento platform. This was a great learning experience for me having
previously only dabbled in the community edition. The learning curve was steep but I thrived on building custom modules and front-ends to tailor
Magento to the varied business needs of Kurt Geiger.
The new www.kurtgeiger.com website was launched on Magento EE 1.8 in early 2011. As a result
of the success of this project I was made lead developer of a team that began to grow as the work load increased. I now lead a team of six hand-picked
developers, built to take on a number of projects over the last year. I recently completed the re-launch of www.ninewest.co.uk
as team lead and scrum master, taking charge of the whole project running from start to end.
Kurt Geiger was bought by The Jones Group in early 2012 having seen the potential of the development team to produce sites for
their other brands. My most recent work has been to consolidate our entire Magento codebase to a generic base, allowing rapid
development and release of new sites. This single codebase implementation is now in the production environment as part of the recent
upgrade of www.kurtgeiger.com to Magento EE 1.12. This was seen as a major release in which new custom functionality was also added. I
took charge of the development and upgrade from start to end and it has significantly improved site speed and the ease of site management.
The single codebase approach paid off as my final project in my time at KG was the launch of www.shoeaholics.com which was successfully
developed sharing numerous modules developed generically during the Kurt Geiger site re-launch.
iVoucher were a startup company aiming to revolutionise the restaurant industry by providing a way of
capturing customer details to enable ongoing marketing campaigns to target specific audiences.
I was the first developer at iVoucher just 6 months after they began trading my time was spent building up
the systems from scratch along side the CTO. Given the unique nature of the business I worked on numerous
projects in an agile development methodology to spread the team's workload effectively. These projects included an SMS
communications pipeline and a workflow engine to guide users through multiple campaign streams utilising different
media including SMS, email and social networks.
I am very proud of my work at iVoucher especially the front-end customer portal and back-end admin system I created.
These systems were built on a customised version of the Codeigniter MVC framework.
Building an enterprise level communications system enabling users to signup and then be in two way contact with the system.
This can then be used to send direct, relevant marketing as well as voucher codes which can be redeemed within the system for discount offers.
Development of the front-end customer portal allowing users to signup via multiple sources and then gain access to their account via different media.
Building an SMS communication module allowing two way communication with the system via SMS. Using a dedicated SMS shortcode, users can send in commands
and receive information back to their handset. This is used extensively across the system, from signing up an account to sending out and redeeming voucher codes.
Ongoing design and development of the admin suite where administrators can build dynamic campaigns and manipulate the system's user accounts.
The admin system also includes an extensive reporting section providing stats on signups and their activity.
ThemLondon is a digital agency which provides digital services to a number of household name international clients. During my time here I was
involved in numerous high profile projects including the development of the European websites of Bupa, Wilkinson Sword and Energizer.
Most of this development was based on the Codeigniter MVC framework, which I have now become very proficient in.
My biggest focus was on the design and implementation of a site to provide Bupa health care members with dynamic content and gift ordering options
depending on certain criteria of their membership. This was also tied in with an automatic email system which provided access to the site
for the 30,000 members registered. Further to this I built an admin site to view access stats, conversion rates and also provide member management.
This was a very successful project which led to further work with Bupa for the agency.
Development of Bupa Rewards site including bespoke email scheduler and admin system.
Updating functionality of client websites including Wilkinson Sword and Energizer Europe sites.
Creation of micro sites and facebook integration for sites.
Gained experience of working in an agency environment as part of a dynamic team seeing projects through from design to sign off within client deadlines.
Learned to utilise and extend industry standard frameworks and CMS systems as well as numerous APIs (facebook/google/twitter/worldpay).
Experienced working on high profile projects and the client expectations/pressures associated.
BSc Hons in Software Engineering - 2.1
University of Newcastle-Upon-Tyne ( 2002 - 2005 )
BTEC Nat Diploma Computer Science - Distinction
York College, North East Yorkshire ( 2000 - 2002 )
I am a dedicated sportsman, playing football competitively in local leagues. I also play squash and golf
regularly to keep fit. I love to take on a challenge and recently completed a 69 mile ultra-marathon along Hadrian's Wall aswell as setting my marathon
PB in Paris this year. I enjoy new experiences, meeting new people and traveling. Most recently I have visited
Thailand, New Zealand and the Himalayas in Nepal which have been amazing experiences.